Website Content Must Address What’s Keeping Engineers up at Night
Industrial Marketing Today
SEPTEMBER 21, 2011
Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. A wiki or a customer forum is another option.
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