Remove best

Marketing Interactions

article thumbnail

Put B2B Content in Context Across the Customer Lifecycle

Marketing Interactions

It should also show them how to best prepare for the implementation to accelerate time to value. Help to drive feature and function adoption and continuously provide tips, tricks, training and support to ensure it becomes a relied upon tool in your customers’ arsenal for the way business gets done. Isn’t that the point?

article thumbnail

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. What do you think tips buyers in our favor? What did you need to figure out the best way to solve the problem? Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. It’s time to rectify this limitation.