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B2B Marketing Traction

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How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) Do you know what tone your communications should have and what images and colors best appeal to your prospects?

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

Social media marketing has led to the demise of traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers! )- we no longer need so many crafty creatives designing messages in their ivory towers and charging companies big bucks for their work.