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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Yes, some still remain (stick to one CTA, people), but recent conversion data has also uncovered new best practices —and a staggering amount of landing pages that don’t apply them. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Source: Hubspot. Video content is a marketer’s best friend.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

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Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success.

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Are PQLs the New MQLs in Sales?

Hubspot

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. HubSpot's VP of Product, Christopher O'Donnell has identified four distinct types of product qualified leads : Free users who’ve hit a given PQL criteria. Prioritize your PQLs.

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HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. And HubSpot’s banner year: Doubled customers to over 5,000. Enriched customer info from Hoovers and Jigsaw.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

HubSpot particularly comes to mind, which is a testament to their own marketing skills. Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. external data.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. I’m sure I forgot a few.