Social Marketing Hangover
Paul Gillin
JANUARY 6, 2011
Gartner famously labeled this blue period the “trough of disillusionment,” which is a perfect term for it. In many cases, the best group to run social campaigns is the customer service organization because they already understand one-to-one relationships. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We
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