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JULY 31, 2009 [Best, Effectiveness] B2B Lead Management Market Heats Up
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Exciting times.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Best, Effectiveness] B2B Lead Management Market Heats Up
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