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B2B Lead Management Market Heats Up

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There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. For example, some act as if lead management is little more than establishing an e-mail newsletter schedule.