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B2B Lead Management Market Heats Up

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There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Most recently, Marketo just announced their lead management solution. Here’s the problem.

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