B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Here’s how I see it and I’d like to hear your views as well. Here’s the problem.
40 
Let's personalize your content