best best-practice Lead Management Related Topics 
Cintell
FEBRUARY 25, 2015
Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet? Buyer personas, in theory, are highly useful strategy documents. These tools only make a lack of buyer understanding all the more obvious, by exposing poorly targeted efforts to a greater audience.
Cintell
FEBRUARY 15, 2016
In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.
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