Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Stay up-to-date and vigilant on AI’s potential impacts, as it further enhances or disrupts current practices and models.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Full Circle Insights

SEPTEMBER 12, 2022

ABM works best when marketing and sales collaborate. According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. Learn more. . . > Demandbase ABM. Despite the effort, there’s no question that ABM is worthwhile.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Demandbase Attribution Debate Yields Surprises. UTM Basics and Best Practices for B2B Marketers.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Demandbase Attribution Debate Yields Surprises. UTM Basics and Best Practices for B2B Marketers.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52