Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. Terminus, Demandbase). beforehand. Why we care.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Let’s dive in! Tier 1: 10s.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Engagio

MAY 21, 2021

The benefits of Account-Based Experience (ABX) are clear and well-documented, including: Zero waste. Increase the lifetime value of your best accounts. Forrester). There’s no rule that says you need to practice only an account-based approach or only traditional demand generation. Demandbase ABM Outlook Survey 2018).

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

PathFactory

JUNE 28, 2023

In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. The logos are easily swappable, the tiles that promote assets or link to documentation are quickly changed, the imagery is mostly stock brand assets, and the “Meet your Team” section really doesn’t change.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52