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Tomorrow People

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Startups, however, need to take these practical constraints even more seriously. What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. Put simply, because the rules are different.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Startups, however, need to take these practical constraints even more seriously. What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. Put simply, because the rules are different.