Five problems with B2B content (and how to fix them)
ClickZ
JULY 27, 2020
They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. 3: It fails to align with the B2B buying cycle. #4: Other popular B2B formats are in-person events, videos, and case studies.
145 
Let's personalize your content