Customer Anthropology: The Art of Observation
Buzz Marketing for Technology
JULY 24, 2008
Once youre in, you need to bring all the observational tools you can. Cameras, video and audio recorders, observation checklists -- not all that different from birdwatchers tools! Now thats a powerful business tool. Guerilla News Network. Find a perch where you can observe a lot without getting in peoples way. comment [].
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