behavior Google Related Topics 
Everything Technology Marketing
APRIL 8, 2010
Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Also add how you want to get your information to your audience - how will they find you.
Everything Technology Marketing
MAY 24, 2010
By the way, mapping your entire marketing approach to the customer lifecycle is one way to become a truly customer-centric organization and impact prospects behavior and decisions. Are your buyers frequenting certain online communities, are they searching Google with specific keyword and phrases, do they subscribe to your newsletters?
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