Customer Experience Matrix

JUNE 19, 2015

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Hurley said this has appealed to some large firms and government agencies who want to modify source code for themselves and to run an on-premise deployment.

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Marketing Automation Services Marketing Automation Work Management Automation 120

Act-On

OCTOBER 2, 2023

You can use automation to enroll new leads in nurture campaigns that send educational content over time. This could include standard alerts and notifications, promotional texts sent to a targeted segment of your audience, or even behaviorally triggered SMS messages that you send after a client or lead takes a specific action.

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SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ann Handley.

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