Buying Cycle, Document, Research and Wikipedia

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. Circumstances under which a document was created, including its function, purpose, use, time, the creator, and the recipient. The first definition points to reaching an understanding of the behavioral framework that surrounds the new social buyer persona. Why is Context Important Now?

Buyer Personas

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

B to B

B to B Marketing Automation Services Wikipedia Ad Exchange

B2B Marketing Zone

Importance of Context to Understanding the New Social Buyer Persona

Five Ways B-to-B Marketers Need to Change Their Game

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