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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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How online reviews affect buying decisions, and what can you do about it

LeadSquared

When did people start putting so much emphasis on strangers’ validation? Now, what I say is not really based on a research. Another one by Dimensional Research puts 90% of the respondents in this bracket. A normal buyer’s behavior while acting on reviews. How did we get here? But, do we? It’s an opinion. April 2013).

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

A new research study of 1,400 U.S. But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. We just did it voluntarily.

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