Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. Bonus Tip: Eliminate the barriers that isolate different departments and functions in your company or business. Think of cross-channel marketing as, well, laser-focused.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. How can you reduce or eliminate barriers between communication and sales?

Top of Funnel 65

Top of Funnel Marketing & Strategy Marketing Strategy Planning 65

Convince & Convert

MARCH 28, 2012

Along the way you are provided tastefully placed product reveals and promotions and must grapple barriers and tasks that delay you from making it to the top of the mountain. Then… all of the sudden… the CSR comes on the other end of the phone and you reach the peak.

Work Management 129

Work Management Marketing Management Service WOM 129

Convince & Convert

MARCH 28, 2012

Along the way you are provided tastefully placed product reveals and promotions and must grapple barriers and tasks that delay you from making it to the top of the mountain. Then… all of the sudden… the CSR comes on the other end of the phone and you reach the peak.

Work Management 128

Work Management Marketing Management Service WOM 128

Convince & Convert

JULY 14, 2010

I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137