Customer Experience Matrix

MARCH 6, 2016

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. As usual at these conferences, I spent a good chunk of my time cruising the exhibition floor for interesting new vendors.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. It’s really nice.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

MAY 15, 2012

Given the Internet, Google, social media, and the entire digital information revolution, the data universe has exploded like a super nova in recent years. Being a cloud-based solution, Data.com ties strongly into the digital information revolution. The cloud and data go hand in hand.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48