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How to Sell Subscriptions in 2023: Guide to Grow Your SaaS Business

Unbound B2B

According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers. It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.).