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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. The talent gap in these areas poses a significant barrier for organizations adopting AI in their marketing strategies, leading to competition for a limited pool of experts.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Learn about them, from them, and understand their barriers, objections, and pain points. Personio increased ROAS by 23% after working on implementing our ad analytics platform. Know your audience.

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Competitive Advantage in a Commoditized Industry

Moz

Barriers to competitive advantage. The reasons people say it's hard to stay competitive in their industry range from knowing what opportunity is available to own, to challenges being able to innovate rapidly enough, to internal barriers like buy-in or fear of risk-taking. Tesla is iconic for its innovation. Write a brand statement.