B2B Marketing Mix: Will Online, Social Tactics Lead?
Online Marketing Institute
NOVEMBER 1, 2010
To capitalize on this trend, B2B marketers must shift online Web experiences from an inside-out perspective that talks incessantly about features and functions to an outside-in one that focuses on helping prospects and customers accomplish buying and adoption goals. Theme: Garland by Steven Wittens and Stefan Nagtegaal.
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