Everything Technology Marketing

FEBRUARY 26, 2013

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Online Marketing Institute

NOVEMBER 1, 2010

Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects. What’s making a comeback? 4) Social tactics emerge, but marketers have yet to see it make a big impact on prospective audiences.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122