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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.