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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. MarketingCharts) Insufficient training and knowledge is the biggest barrier to fully adopting marketing automation tools. billion by 2027.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer.