300+ Digital Marketing Stats to Drive Your Marketing Strategy
Marketing Insider Group
FEBRUARY 5, 2024
Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. MarketingCharts) Insufficient training and knowledge is the biggest barrier to fully adopting marketing automation tools. billion by 2027.
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