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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

MarketingCharts) Insufficient training and knowledge is the biggest barrier to fully adopting marketing automation tools. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. eMarketer) Image Source: Nexcess The U.S. PwC) Customers are 2.4x of businesses.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Breaking down that barrier to participation improves ROI , engagement, dwell time, and other important metrics. . Or, at least put it to the test :). . . #10. Mobile will account for 72% of US digital ad spend by 2019.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Perhaps one of the biggest barriers to brands opening up their social media accounts to customer service is the mixed messages to fans and followers.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. We'll also see more experimentation with different podcast formats , even within one show: Podcasting has a low barrier to entry, since basically anyone with a microphone can get their voice out there. of digital display ads in the U.S.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer.