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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. In the U.S.,

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. billion by 2027. of businesses.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. hours per day on their mobile devices.” ( Emarketer ). Forrester ). (Jumpshot). Google utilizes 810 rare SERP features. Of the unique features, 161 are found on more than 0.2% of keywords. seoClarity ). seoClarity). LinkedIn ).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Forrester ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). million people and resulted in 416,000 clickthroughs at an >8% CTR. Display ads account for a mere 0.9 percent of upstream traffic to department store sites. ( Mobile devices account for just 3 percent of advertising spending. DoubleClick ).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer.