How does a company stand out in an existing market?
Tomorrow People
NOVEMBER 17, 2021
Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. As one of the first companies to go completely cloud-based, the company disrupted the traditional CRM software market and offered a novel solution to businesses. Red and blue ocean markets.
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