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OCTOBER 27, 2020

But it takes some analysis to determine if this is the case. RECOMMENDED RESOURCE : How to Buy an A/B Testing Tool in 2021. G2 Rating: 4.7 G2 Rating : 4.1 With multiple products focused on conversion rate optimization. Sometimes switching is ideal. How to Compare Optimizely Alternatives. out of 5 ?.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

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JULY 10, 2023

We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for our vegetarian friends) and potatoes of creating a balanced portfolio of experiments for your conversion rate optimization (CRO) programs. Failing to do so endangers buy-in.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

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SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52

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MAY 28, 2021

Codeacademy started prioritizing their tests and saw a 28% increase in the annual plan conversion rate. Only 0.78% of people are running Multivariate tests and 0.57% are running personalization campaigns. With that comes the math and understanding behind performing certain metrics like AOV, LTV, MRR, churn rate, etc.

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78