Three barriers to B2B data-driven marketing
Biznology
MAY 28, 2015
Ask any business marketer about the importance of data, and you’ll get plenty of good answers. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. It’s essential,” they’ll say. Data drives everything we do.”
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