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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

These reps usually work at an office or from their homes (hence “inside”) and rarely need to travel for business. For this type of selling, reps typically train on a specific product and can take a prospect through all of the product’s features and benefits. Budget, Authority, Need, and Timeline B.A.N.T.

BANT 64
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.