The 3 Essentials of a Successful Qualified Leads Program
Adobe Experience Cloud Blog
APRIL 8, 2019
At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website. Of course, every business should have its own definition for what a lead is.
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