Inbox Insight

FEBRUARY 19, 2024

While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Inbox Insight

AUGUST 30, 2022

Motivate sales teams – by ensuring they spend their valuable time communicating with only quality leads who are likely to close deals, rather than bad leads who aren’t meeting pre-defined criteria, nor are likely to convert. The industry in which they work. What their job role entails. Their key interests. Final Thoughts.

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Albacross

JULY 11, 2019

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Before we talk about how to nurture leads, we must understand why lead nurturing is so important for the success of your business. Why It’s Important?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88

Albacross

AUGUST 7, 2018

In this article, we explain exactly what lead nurturing is, and why it’s necessary. On top of that, we also do a deep dive on 3 different lead nurturing tactics that you can apply to your own company. What Is Lead Nurturing? Why Is Lead Nurturing Necessary? You’re at the right place.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60