Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
This means that sales needs to be effective, but marketing needs to empower sales to do so by ensuring they’re investing their efforts reaching out to high quality leads. Validation of forecast accuracy. Camille shared her take on BANT, which is PUT (Pain, Use Case, Timeline). Shorter sales cycles. and provide feedback.
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