Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Validation of forecast accuracy. Meet frequently, shadow sales calls, enable them with the right resources (tools, content, etc.), MQLs then get qualified by sales to determine if they’re a sales lead by looking at the BANT (Budget, Authority, Need, Timing) criteria. Shorter sales cycles.
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