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The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)

Albacross

The numbers don’t lie: On average, 50% of the leads in any system are not yet ready to make a purchase. On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Will buy without prompting, but can be persuaded to make a larger purchase.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. The numbers don’t lie: On average, 50% of the leads in any system are not yet ready to make a purchase.