Salesforce Marketing Cloud

FEBRUARY 6, 2024

These reps usually work at an office or from their homes (hence “inside”) and rarely need to travel for business. For this type of selling, reps typically train on a specific product and can take a prospect through all of the product’s features and benefits. Budget, Authority, Need, and Timeline B.A.N.T.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Belkins

FEBRUARY 20, 2020

Sales objections: It’s in the BANT. Most common objections in sales stem not from the prospects’ individual opinions about your product, but from a simple concept: Budget , Authority , Need , Time (or BANT). As we always say, there’s a right time for everything.

Work Management 54

Work Management Marketing Management Ideal Customer Profiles BANT 54

Hubspot

NOVEMBER 12, 2014

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28