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B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales

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But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation? But that’s not to say it should be disregarded.

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How to Pick the Winning Horse: B2B Lead Quality

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Why is Lead Quality the key area of focus for Demand Generation in 2022? It’s easy for B2B marketers to become fixated on generating greater lead volumes, but this doesn’t guarantee lead conversions. Deliver a more consistent and focused sales process – by preventing waste, streamlining the entire process.