MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
For instance, if a lead frequently visits pricing or detailed product pages, uses interactive features like cost calculators, or engages in in-depth queries about your offerings, these are strong signs they’re seriously considering a purchase. Focus on B.A.N.T. Budget, Authority, Needs, Timelines) Using B.A.N.T.
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