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How to Shorten Turnaround on Inbound Lead Generation

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The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Traditionally, both scoring and qualifying possible leads require information like: Location Industry Relevance Company size Buyer personas Needs Purchasing power Engagement Behavior.

article thumbnail

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Unfit Leads Generating leads that aren’t a fit for your company’s solution can ruin the selling process, not to mention cause disruption between sales and marketing.