How to Shorten Turnaround on Inbound Lead Generation
Zoominfo
JUNE 24, 2020
A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities.
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