Adobe Experience Cloud Blog

MAY 12, 2016

Take Facebook for example, who recently changed their algorithms once again, making it harder for brands to get their posts seen (without putting paid promotion behind it, of course). It all starts with having the right strategy in place: Set your goals for sales, savings, or sunshine (e.g. happier customers). Bottom-of-Funnel (BOFU).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Salesforce Marketing Cloud

MARCH 15, 2024

Get the free guide What is lead generation? Lead generation is the process of building interest in a product or service and then turning that interest into a sale. Lead gen makes the sales cycle more efficient because it focuses on the strongest and most valuable prospects.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

In this article, we explain exactly what lead nurturing is, and why it’s necessary. On top of that, we also do a deep dive on 3 different lead nurturing tactics that you can apply to your own company. What Is Lead Nurturing? Let’s move on to talk about how you can identify which leads to nurture. Company size.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. If you simply sell to those who are ready to buy and ignore the rest of your leads, you’re reducing your potential revenue by half, right off the bat. Begin With Lead Scoring?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88