Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Content shouldn’t be all about selling your product; it should give your audience something of value to build relationships with them. MQLs then get qualified by sales to determine if they’re a sales lead by looking at the BANT (Budget, Authority, Need, Timing) criteria. happier customers).
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