NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Bannerflow

APRIL 12, 2019

At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. Ad blockers are simply a reaction to annoying, irrelevant, and intrusive banners. Poor quality banners are partly to blame. Poor quality banners are partly to blame. It improves results too.

Display 61

Display Advertisements Advertising Effectiveness 61

Outbrain

DECEMBER 30, 2019

If an ad appears where there’s a natural break in the programming, such as before a presenter discusses a new topic, viewers may be more willing to tune in. The earliest ones were the rectangular-shaped banner ads shown at the top of a site’s main content. Display ads aim to boost brand awareness and purchase intent.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

AUGUST 3, 2021

Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Pick the right moment to present the call to action and make sure you have enough content to play for the full half-minute. Forget Powerpoint presentations and don't use rough animations or still imagery.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100