Valasys

JANUARY 23, 2023

If not, create a profitable product or service bundle. Usually, these are still images, but they may also be text adverts or even moving banners. If you want mobile traffic, boost your mobile bid adjustment. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Online Marketing Institute

JANUARY 3, 2013

Don’t lose money through banner blindness. Banner blindness happens when your visitor subconsciously or consciously ignores a part of your webpage because it looks like advertising. Abandon automatic image carousels and banners for better clickthrough rates. So how is that banner different? Image source.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Convert

JANUARY 31, 2022

Originally, all traffic was directed to their website’s homepage. So, they decided to create a dedicated landing page for the campaign, drive traffic to it, and see how it performed in comparison to the website homepage. An online grooming store was looking for ways to optimize their bundle offering of scents for men.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52