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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. But is it fair to hold, for example, a banner on a home page responsible for higher or lower conversion percentages?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

OCTOBER 16, 2012

The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). Every marketer knows that click-through rates on banner ads are very low. Get Elastic ). The average person is more likely to apply and be accepted by Harvard or be dealt a full house in poker than to click on a banner ad. (

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B2B Marketing Zone

Optimization Testing: Don't Obsess Over Conversion Rates

87 More Vital Social Media Marketing Facts and Stats for 2012

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