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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? Ideally, influencer marketing should be approached as building a relationship.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Relevant Blogger Outreach. Many of these opportunities are within the IT space, but with some digging, you can find partners that represent many verticals. Now what? Remarketing.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Takeaway : Content marketing shines as a way to drive organic traffic, but sometimes relying on Google rankings isn’t good enough.