103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
Webbiquity
NOVEMBER 12, 2013
Which lead gen tactics work best? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Yet less half utilize webcasts and just 20% create e-books.
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