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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. To quantify this, look at some quick industry data. According to D!gitalist

Demand 129
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15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

Up to 50% of clicks on mobile banner ads are accidental." People who click on native ads have a higher purchase intent than those who click on banner ads." 67% of digital magazine readers actually want to buy directly from magazine ads." Click to tweet! "Up Click to tweet!

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. decrease in traffic.