Digital B2B Marketing

APRIL 11, 2012

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

AUGUST 14, 2012

What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news?

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The bigger that movement or change is, the harder your marketing needs to work to overcome resistance to change. The difference is friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100